The mission of the Max Cure Foundation (MCF) is threefold. First it seeks to fund research to attempt to find cures for the various forms of childhood cancers and to discover less toxic treatments for the disease in children. As part of that portion of its mission, it is helping to fund an Immune Cell Therapy Laboratory at Memorial Sloan-Kettering Cancer Center. Second, MCF established Roar Beyond Barriers, a program to financially assist low income and military families with a child battling cancer. Through monthly gift cards, families are able to purchase food and other necessities. Since the program’s inception, 78 families in 12 states being treated in 21 hospitals have been helped. There are 48 families currently receiving assistance. The third mission is advocacy to increase government funding for childhood cancer research. As part of its advocacy mission, MCF was in the forefront of the #SaveJosh campaign and it’s Vice Chairman, Richard Plotkin, has been invited to serve on a committee consisting of a limited number of childhood cancer advocates dealing with the White House.
Can't give financially? Then help us with something you already have! One of MCF’s main fundraising initiatives is Dunk Your Kicks, a national campaign which facilitates the collection of used sneakers by Rethink Nation, an international recycler who sells those sneakers to exporters/distributors which, in turn, sell the sneakers in emerging market countries as part of the Affordable Clothing Market.